Men As Entertainment Essays - , Term Papers

Men As Entertainment Since the earliest reference point the earth we are living on has been the mens world. It is men who are answerable for universes issues and furthermore for regular things, as the convention and customs appear. In any case, they are such weird animals that their demonstrations can regularly make us aggravated and even frantic. All together not to become insane ladies ought to consider men just as amusement and that's it. Beginning from the early age young men demonstrate unfathomable gifts to interest others. It is totally lovable to see them pulling young ladies plaits, prodding, squeezing, flicking and smacking them. Incredibly, a few young men can develop this exceptional diversion in any event, when they grow up. As they become more established, men have unfathomable masterful abilities expected to turn into an ideal performer. Do all ladies not love them when they whistle seeing women in the city? Their swearing seems like verse, and burping is the key piece of the most educated discussion. Without a doubt men can carry an alleviation to womens life utilizing their inherent gifts. Having a quandary, which she can't fathom and just gets anxious, a lady can generally depend on men who effectively discover the response to the all universes inconveniences and make the day more splendid saying: is it your premenstrual pressure, nectar?. At long last, taking a shot at significant posts men are much more clever than anyplace else. It is sufficient to take a gander at lawmakers. Unquestionably they would have no issues with fitting the carnival field as comedians. To summarize, men seem to have regular virtuoso for engaging. Maybe it is a sort of their departure from the real world or simply the method of living their senseless cerebrums have delivered. Be that as it may, regardless of what the reason for mens conduct is, ladies can't whine long. All things considered, we as a whole love men and that is only the manner in which it is in this insane world. Human science Essays

How Craft Changed Oreo Marketing Strategy in China

How Kraft Changed the Oreo and Its Global Marketing Strategy for Success in China Gale Business Insights: Global Case Study Collection Learning Objectives After dissecting this contextual investigation, understudies ought to have the option to do the accompanying: Explain at any rate three advantages of statistical surveying in item advancement for worldwide and developing markets Identify customary and nontraditional procedures for expanding income through entering new worldwide markets Appreciate the impact of social standards and tastes for firms extending to new markets Discuss how firms can center items to nearby tastes while expanding brand esteem comprehensively IntroductionOne of the more well known systems for firms to build benefits in the 21st century has been to grow to new, developing markets. China, India, and other Asian and Pacific nations have gotten a lot of consideration by North American and European firms endeavoring to tap developing degrees of superfluous pay f rom the rising white collar classes in these nations. The procedure appears to be sound, however its execution is basic to its prosperity or disappointment. Numerous models exist of organizations during the 1990s and the principal decade of the 2000s neglecting to pick up footing in these new markets.Firms frequently attempt to pull in new clients by offering basically similar items that have worked in different markets. They bolster this procedure by including deals and showcasing staff and different assets to persuade potential purchasers in the new market of the estimation of their items. Offering a standard item across business sectors can limit expenses and increment net revenues. Be that as it may, social standards, tastes, and inclinations change incredibly between a firm’s home market and the new market it might be endeavoring to enter.It is frequently hard for firms to check the correct blend of normalization and restriction while as yet making development gainful as opposed to being a delay benefits. For instance, Campbell Soup Co. saw a chance to make huge benefits in Russia and China with its preprepared soup items. As indicated by The Wall Street Journal, Campbell assessed that Russians and Chinese eat soup five times each week by and large. As life in China and Russia gets busier and more ladies enter the work environment, the organization estimated that individuals would have less time to get ready dinners and that the interest for preprepared food would increase.However, Campbell found following quite a while of showcasing its items in these nations that its canned soup procedure didn't catch the income it should have been beneficial. Campbell presented and afterward hauled its dense soups out of China during the 1990s, and the organization reported in June 2011 that it would close its Russian tasks four years in the wake of entering the market. Kraft Foods Inc. is another organization that sees open doors for new and developing benefits in Asia. The company’s first endeavors to enter Asian markets were as fruitless as Campbell’s starting attempts.However, Kraft chose to move to another advertising methodology, grounded in an alternate comprehension of how to best venture into new markets. Kraft Foods and the Oreo in 2005: In Need of a Change The principal Oreo treats were delivered in New York City in 1912 and enlisted as a Nabisco trademark one year later. Almost a time of mainstream advertising efforts made Oreos extraordinary compared to other selling treats and most popular food marks in the United States. All through this time of prevalence, almost no changed about the physical treat: Oreos stayed a sandwich treat with chocolate closes and a cream-filled center.The plan of the treat helped start an eating custom that publicists before long appropriated to make the treat considerably increasingly mainstream: the â€Å"twist, lick, and dunk† strategy for eating the treat has been a focal po int of Oreo publicizing for a long time. By 2005, the Oreo treat had been a pillar in U. S. purchaser culture for about a century. Be that as it may, deals in the United States had appeared to top, and worldwide development in developing markets in Asia and somewhere else was moderate if scarcely perceptible by any stretch of the imagination. The Oreo was presented in China in 1996, in he same structure that a client would discover it in a market in the United States. Deals had been level for the initial five years of the 2000s and were in decrease. â€Å"In 2007, Kraft Foods China was an unfruitful, $100 million business that was not growing,† noted Sanjay Khosla, Kraft Foods’ leader of creating markets, in a meeting distributed by the Boston Consulting Group. Kraft was in any event, considering hauling the item out of the Chinese market totally, because of poor deals. The organization all in all was performing inadequately. This prompted a purge of official administr ation in 2006, with Irene B.Rosenfeld introduced as (CEO). Rosenfeld had recently worked at Kraft for a long time before leaving in 2003 to head Frito-Lay North America. In mid 2007, Rosenfeld plot a system to turn the organization around that included item quality, innovative work (R&D), and acquisitions as basic to the future development of the organization. Rosenfeld recruited front line business pioneers, for example, Khosla to help make the technique that would change the way Kraft Foods Inc. works together. Less, yet Larger Bets: Growth Through Focus and the 5-10-10 Strategy at Kraft FoodsWhen Sanjay Khosla left Fonterra Group in 2007 to initiate Kraft Foods’ business in creating nations, he was entrusted with finding an approach to understand the potential for development in creating markets that had escaped Kraft thus numerous other enormous, effective worldwide firms. That diverse methodology shunned the customary thought that an organization must deliver more so as to sell more. In a 2011 component on Khosla in Chicago Magazine, Khosla noticed that â€Å"[c]ompanies were simply planting their banners, with a one-size-fits-all disposition that didn’t work.You can’t simply power stuff starting with one nation then onto the next. † Instead, Kraft Foods would upgrade the way it, and different firms, entered developing markets. Khosla coauthored an article with Mohanbir Sawhney for Strategy+Business magazine, called â€Å"Growth Through Focus,† in which the writers subtleties the numerous progressions that occurred at Kraft Foods to prevail with regards to creating markets. â€Å"A average ‘growth through more’ strategy,† they compose, â€Å"diffuses the organization’s endeavors. It builds the multifaceted nature of the association and its tasks. Organizations ought not create more to drive development however ought to rather center its activities and system to accomplish development. â₠¬Å"The motors of growth,† compose Khosla and Sawhney, â€Å"are center (less brands, less classes, and less markets) and straightforwardness (basic vision, disentangled execution, and less difficult hierarchical plans). † Kraft Foods would pick which brands have the best odds of winning wherein markets and afterward gracefully its administration and representatives with a plenitude of assets to succeed. â€Å"We have discovered that apparently adult organizations can be empowered by making less yet bigger wagers. The official group at Kraft had a technique for winning yet needed to guarantee that its workers at all levels comprehended and executed the methodology, so it thought of a dream articulation or â€Å"hook† that would be conveyed all through the positions, called the â€Å"5-10-10† system: five classifications, ten brands, and ten markets. â€Å"5-10-10† would help impart to all representatives precisely what the significant needs for the organization would be, giving a sense in its way of life that official administration was open and submitted with its techniques and goals.After leading a few workshops with its directors and workers everywhere throughout the world, where open and real criticism was energized, Kraft Foods concluded that its most obvious opportunity at winning is center around two classifications: scones and chocolate. In spite of the fact that it has been fruitful for the most part in the United States, Oreo had as of late, in 2006, become the top of the line scone in China, because of new advertising and item improvement strategies actualized by a group drove by Shawn Warren, VP of Marketing at Kraft Foods International.By concentrating on China with the Oreo and removing center from other effective brands and developing markets, Kraft Foods Inc. was making a major wager undoubtedly. Breaking the Cookie Mold: Recreating the Oreo for the Chinese Consumer What followed was an engaged, receptive stati stical surveying undertaking to discover why the customary Oreo was not working in China and, all the more significantly, to make sense of the sort of bread (called treat in the United States) would speak to Chinese buyers. The discoveries revealed unequivocally why the Oreo was not getting on with the Chinese.It may appear glaringly evident that changed societies have various tastes and standards, yet in some cases it takes a ton of interest in statistical surveying to find precisely what those distinctions are and to move from episodic feelings to significant experimental proof. In the first place, the Oreo that had engaged a great many Americans through the span of a century was basically unreasonably sweet for the Chinese sense of taste. Set forth plainly, the Chinese didn't especially like the flavor of the customary Oreo. Research likewise viewed that the treat itself was as too large and that the cost of 72 pennies for 14 Oreos was too high.Product Development and Recasting t he Oreo Cookie because of this new comprehension of Chinese buyer sentiments, Kraft Foods’ Asia Pacific division went to work to make the sort of item that may have the option to get on in the district. The Wall Street Journal announced that 20 models were created with diminished sugar content. Kraft tried the models to discover an equation that Chinese customers would discover generally tempting. They did likewise for bundling and valuing, choosing a bundle that cost 29 pennies and contained less Oreos.Other item improvement advancements, in light of market re

How to Succeed in Psychology Classes

How to Succeed in Psychology Classes Student Resources Print How to Succeed in Psychology Classes By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial policy Kendra Cherry Updated on February 19, 2020 Tony Garcia / Getty Images More in Student Resources APA Style and Writing Study Guides and Tips Careers Starting a new semester of school can be stressful and overwhelming at times, but there are steps you can take to ensure that you get off to a great start and enjoy a successful school year. Fortunately, these steps dont have to be difficult or time-consuming. By simply tweaking your existing habits, you can minimize back to school anxiety while improving your performance in all of your classes. 1. Start Preparing Early Be sure that you are fully prepared before any class, assignment, or exam. Create a simple plan of action to help you determine what you need to do to be ready. Start by finding an organizational method that works for you, and always write down the due dates for assignments, papers, or exams. 4 Study Tips for Every Psych Student Consider all the steps youll need to check off (such as research, outlining, writing, and studying) to ensure the task is completed. Next, schedule these tasks into your organizational plan. By writing down these steps, you will be better able to keep track of the things you need to accomplish. 2. Find Ways to Combat Procrastination Putting things off until the last minute can hurt your classroom performance, grades,  learning, and health. While it can be tempting to set aside tasks that seem dull or daunting, procrastination will only create more work for you down the road. Avoid last-minute stress and frustration by finding innovative ways to fight the urge to procrastinate. Try breaking your assignments up into more manageable chunks. Tackling a small portion of a task each day will help you complete assignments on time. 3. Reevaluate Your Study Habits As you begin a new semester, start by taking a serious look at how you study for each class. While your current study habits may be effective, there are always new tips and tricks you can incorporate into your routine to increase the efficiency and effectiveness of your learning. Study Techniques for Psych Class The strategies you use to study may vary depending on the demands of each class you are taking. For example, a statistics class may require more intensive rehearsal and memorization of problems and formulas, while social psychology courses might require more reading and group discussion. Do you know your learning style? Understanding how you learn best will help you plan more effective study habits. For example, if you learn best by hearing information, consider downloading and listening to psychology podcasts. If you learn best by visually reviewing information, read your course texts, notes, and psychology study guides. 4. Do the Required Readings Early Professors generally instruct students to read the assigned chapters before coming to class. While its good advice, students often wait until the end of the given week to do the readingsâ€"or worse, try to read all the material just days before an exam. Get the maximum benefit out of course lectures and discussions by always going to class prepared. Read assigned chapters prior to attending your classes so youre familiar with new concepts. The 8 Best Psychology Books for Students of 2020 During class, ask questions about the readings if something wasnt entirely clear to you. Participate in discussions in order to expand your understanding of the topic and develop richer connections to the information youre learning. 5. Learn How to Write Psychology Papers The ability to write well and communicate effectively is important for success in psychology classes. From lab reports to critique papers, you will be expected to plan, research and write on a wide variety of topics. Writing papers for a psychology course is similar to writing papers for other subjects. Your papers should be well-organized, accurate, and communicate information clearly. Many types of psychology papers follow a specific format. Understanding how to properly format your paper will make the writing and revision process easier. Start by finding an interesting topic, then spend some time researching the subject using psychology journals found in your university library. Finally, always remember to use proper APA format when writing your psychology papers. 12 Rules of APA Format for Writing Psych Papers

Three Different Gods Essay example - 1374 Words

Who is God to you? Is God the omnipresent, omniscient, omnipotent being who sits in heaven and watches over us all with his vast arms hovering over our every thought and action? Does God take form of man, and walk amongst us in harmony, or does God not even exist in your eyes and He is an imaginary being that rests in the mind of the weary and oppressed? In actuality God can be anything people want to make Him out to be. Three books which all depict a particular type of god all portray either the way people should live their lives or the passages to eternal life. These three books are the Bhagavad-Gita, the Holy Bible, and the Koran. All of these books show their god to have specific characteristics and laws that lead these religions to†¦show more content†¦Not only do the gods give formal laws, but the gods also give laws that talk about daily concerns such as money, marriage, and even menstrual cycles. (Koran, Sura 195). The goal of the gods teaching in both books is to fa cilitate the follower to practice the laws, and thus lead him to a more peaceful and simpler existence. Although God in the Old Testament is the same god he was in the New Testament, he possesses a variety of different attributes. Foremost, God becomes a man and teaches more informally by demonstrating through His life, how to live life (Bible, Mathew 1:23). As a teacher, Jesus is more patient and lenient. While He teaches in parables, He also possesses a specific simplicity that facilitates the pupils learning (Bible, Mathew 13:10). Not only did Jesus teach through words, but also as a symbol of great leadership, he taught through sinless action. In many ways the god in the Bhagavad-Gita is similar to the god in the New Testament. For instance just as God took the form of a human in the New Testament, God in the Bhagavad-Gita also took the form of a man when he was teaching Arjuna. Similarly to Jesus in the New Testament, Krishna also teaches Arjuna and men a specific way of life that must be led to attain inner peace (Bhagavad-Gita 2.48). While all of the gods in these books are incredible teachers, one such god sticks out. Jesus in the New Testament seems to be gentler, moreShow MoreRelatedThree Different Marriages in Their Eyes Were Watching God by Zora Neale Hurston521 Words   |  2 Pages they often play house and act as if they are cooking or cleaning. Every girl dreams of a handsome man with tons of money, when in reality that doesn’t work out for everyone. Janie, throughout Their Eyes Were Watching God, has three different marriages that were very different. She changed throughout her life stemming off of each relationship. The first relationship was with Logan Killicks. Janie was never really crazy about Logan. She honestly wanted nothing to do with him. The only reasonRead MoreThe Between God And The Trinity1115 Words   |  5 PagesTrinity is the term used to explain the existence of the three natures of God in form of one. They include God the head, Jesus the begotten son and Spirit of God. The belief gets different responses from various doctrines and faiths. The term explains how the three exist in different ways but under the same personality. To most Christians the trinity is a mystery as they try to figure out the nature of three Gods in one. Jesus when he was on this earth emphasized on the trinity out to the wholeRead MorePerfection Is Not Immutable : What Is Perfection?1450 Words   |  6 PagesIf someone is to ask a class in the 90’s, the question â€Å"what is perfection?†, the answers are very much bound to be different from each individual in the class. If you then ask a class now in this century â€Å"what is perf ection?† again the answers will be different from those in the 90’s and unique and distinct from the other individuals in that class. Perfection does not necessarily include immutability. The notion of perfection is ever-changing and so this makes it almost impossible to have the perfectRead MoreChristian Beliefs Of The Trinity852 Words   |  4 Pagesmight believe. God as the Father the Son and the Holy Spirit is a difficult concept to embrace fully but is not much unlike the concept of understanding an omniscient and omnipotent being that exists before during and after time. There are several explanations that help our human brains comprehend the concept and differentiate the Trinity from other religions. Two common religions view the Trinity as three gods such as Paganism or is one God that reveals himself in three different forms or personsRead MoreThe Three Abrahamic Religions And Islam994 Words   |  4 PagesThe Three Abrahamic Religions – Incongruity de spite common Foundation Christianity evolved from Judaism, and Islam evolved from – mainly Syrian – Christianity. Naturally the three religions share a lot of common elements, but also many differences. Like most religions, the Judaic, Christian, and Islamic religions see themselves as a true religion based on godly revelation, and claim universal validity. Because of the many different appearances of religious phenomena, many see themselves faced withRead MoreTrinity Essay1175 Words   |  5 PagesWhen you think of God do you think of one divine entity or do you take into account the age old idea of the Trinity? For all of time we have understood the three individual person’s in God, the Trinity, to be one in the same. The teaching of the Christian church tells us that God is three unique and separate people’s, but they are at the same time all one person in God. Now people have many different ways to picture or represent the idea of three people as one. The trial of history has come up withRead MoreSimilarities of Judaism, Islam, and Christianity Essay986 Words   |  4 Pagesof gods, while some only have one god. But three of these religions are considered as the major religion practiced by most people in the world today. Although different in some senses in terms of history and other teachings, they all have things in common that most of their followers do not seem to realize. The similarities are very important to understand each religion better and be able to determine which parts they vary. In this paper, I like to discuss the similarities found in the three majorRead MoreThe Doctrine Of The Trinity1236 Words   |  5 Pagesessence and reality of God in his deepest inner life. The trinity is the highest thing that the human brain can contemplate. The doctrine of the trinity is one of the most mysterious theologies in the Christian faith and it is the heart and soul of its teachings. In the trinity there is one true God but three persons. The father, son, and holy spirit. There are misconceptions or heresies going against this belief that there is one God with three masks or modes in which god reveals himself. In theRead MoreThe Problem of the Trinity1660 Words   |  7 PagesThe Father is God 2. The Son is God 3. The Holy Spirit is God 4. The Father is not the Son 5. The Son is not the Holy Spirit 6. The Holy Spirit is not the Father 7. There is only one God (Augustine, 1948). The problem stated in the classical way was such: how can three equal one, or one equal three? Secondly on the one hand we are told that Father, Son, and Holy Spirit are God (i.e. One); on the other hand we are told that Father, Son, and Holy Spirit are distinct from God and that thereRead MoreAn Article On Faith By The Church Of The Nazarene994 Words   |  4 PagesUnderstanding whom God is one of the hardest tasks to wrap our minds around because of how majesty God is and we will never be able to fully understand everything about God. However, God does allow his Word to tell us more about Him and more importantly the love we he has for us all. To understand how important who God is all one has to do is look at the articles of faith from the Church of the Nazarene. The very first article of faith explains the beliefs of the Triune God. Article 1 states, â€Å"We

Code of Ethics for Nurses Essay - 1605 Words

Running head: SYSTEM OF INQUIRY PAPER System of Inquiry Paper Wendell A. Garcia University of Phoenix March 18, 2008 American Nurses Association’s Code of Ethics for Nurses Ethics is an integral part of the foundation of nursing. Nursing has a distinguished history of concern for the welfare of the sick, injured, and vulnerable and for social justice. This concern is embodied in the provision of nursing care to individuals and the community. Nursing encompasses the prevention of illness, the alleviation of suffering, and the protection, promotion, and restoration of health in the care of individuals, families, groups, and communities. Individuals who became nurses are expected not only to adhere to the ideals and moral†¦show more content†¦Every state in the nation has its own board of nursing that govern and monitor the practices of nurses within that state. Each state board of nursing have obligation to protect the public health, safety, and welfare through the safe and competent practice of nurses. It is governed by the state governor down to executive director of the board of nursing. Ethics of Social Purpose The evolution of Nursing’s Code of Ethics started back in 1893, the â€Å"Nightingale Pledge,† patterned after medicine’s Hippocratic Oath, understood as the first nursing code of ethics to the 2001 revised version of the code. It has always been fundamentally concerned with the principles of doing no harm, of benefiting others, of loyalty, and of truthfulness. The code has been focused on social justice and, in later versions, with the changing context of health care as well as with the autonomy of the patient and the nurse. What does respect for human dignity mean in health care and how will it be demonstrated? The concept of human dignity, flowing from the principle of respect, is expressed in numerous ways when nurses go about their work. The idea is based on the principle of respect for persons and is derived f rom the philosopher Immanuel Kant’s rationalist theory, as well the Judeo- Christian texts, that people should treat others in the same manner in which they desire to be treated: that persons should be treated as ends in themselves, not as means to an end. ThisShow MoreRelatedCode Of Ethics For Nurses1274 Words   |  6 PagesCode of Ethics for Nurses In the nursing profession, nurses often find ethical reasoning that not only evaluates actions and their results, but also questions why we perceive certain incidences to be paramount for us as humans. Ethics attempts to decide how actions are deemed right or wrong. The Code of ethics, which is a set of guidelines published by the International Council of Nurses, helps direct nurses in everyday decisions and it defends their refusal to take part in events that disagree withRead MoreThe Code Of Ethics For Nurses1110 Words   |  5 Pagesethical principles. The duties of a nurse consist of care and support and its important that nurses are aware of their professional ethics. These principles are put into place to uphold and maintain moral values in healthcare. The American Nurses Association (ANA) code of ethics for nurses consists of nine provisions, outlined in the Code of Ethics for nurses with Interpretive Statements. These provisions are constructed to blueprint the role and resp onsibilities of a nurse. The chosen provisions beingRead MoreThe Code Of Ethics For Nurses Essay1667 Words   |  7 Pagesthe Code of Ethics for Nurses Ethical moral values are the fabric of human behavior. Nursing values influence nurses actions and goals. The nursing code of ethics was adopted in order to determine and define ethical values for nurses. Human dignity, privacy, justice, autonomy in decision making, commitment, loyalty, human relationship, compassion, fairness, responsibility, honesty and individual and professional competence are considered an integral part of the nursing profession. Nurses as membersRead MoreCode Of Ethics For Nurses1614 Words   |  7 PagesCode of Ethics for Nurses The American Nurses Association (ANA) established the code of ethics for nurses to serve as a foundation for practice and nursing standards. Nurses that enter the field are educated on the code of ethics and its provisions that make up the balanced foundation that is used to this day. The code of ethics is to be honored by every nurse, and every nurse should know their ethical obligation to their patients (American Nurses Association [ANA], 2015). This approach encompassesRead MoreThe Code Of Ethics For Nurses1082 Words   |  5 PagesIntroduction The code of ethics for nurses provides a framework on ethical principles that nurses are supposed to follow while providing patient care. Under this code, nurses are not allowed to pry into information on patients not directly under their care, and they could not share any patient information to individuals who are not privileged to know such information. (American Nurses Association, 2015). Ethical issues related to electronic health records (EHRs) are extremely beneficial toRead MoreCode Of Ethics For Nurses1114 Words   |  5 Pages Professional Code of Conduct Fadrique R. Charlot Nova Southeastern University Professional Code of Conduct Health professionals hold the commitment of providing quality health care to the society in order to fulfil the health concerns of the general population presented daily. Hence, health care practices are established on ethical principles concerning the life and health of human being accordingly. Its values place all obligation in which patients are protected from harm andRead MoreThe Code Of Ethics For Nurses Essay1163 Words   |  5 Pagesconditions. These studies press the question of when it is acceptable for researchers to study rather than assist individuals. It is stated that the second provision of the code of ethics for nurses that the â€Å"nurse’s primary commitment is to the patient, whether an individual, family, group, community, or population† (American Nurses Association, 2001, p. 10). This is likewise supported by Fouka and Mantzorou (2011) when they emphasized that it is the nature of nursing to take care and to prevent harmRead MoreThe Code Of Ethics For Nurses854 Words   |  4 PagesTruth-telling is an important issue within the nurse-patient relationship. Nurses make decisions on a daily basis regarding what information to tell patients. The specific issue in question is whether a nurse should abide by the Code of Ethics for Nurses by revealing the truth to the patient or refrain from telling the truth to the patient because they are respecting the wishes of the patient’s family. Nurses and health care professionals should always tell the truth to their patients unless theRead MoreCode Of Ethics For N urses1331 Words   |  6 PagesCode of Ethics for Nurses 1. Introduction- Explain your knowledge of this business profession. Why did I choose nursing? At the age of 43 I am back in school to further my education in the health field in nursing. Am I doing it to make a difference in the world or as a longstanding career? To be a nurse, it takes a special type of person that has extraordinary personal qualities and traits. A good nurse should have compassion, respect, and the need and want to help others. Therefore be sensitiveRead MoreThe Nurse s Code Of Ethics1022 Words   |  5 Pageshas a code of ethics, that sets standards and guidelines that are set in place to protect both the professional and the client. Ethics play a key role in day to day business. This paper will discuss the nurse’s code of ethics, the advantages and disadvantages, and difficulties that the author may have following the established code. This paper will also discuss whether or not there are rules that have too much emphasis on them, and rules that do not. The nurse’s code of ethics was drafted

Communicative Approach Free Essays

Communicative Language Teaching (CLT) and the Post -Method  Era POSTED BY  TEACHING ENGLISH 4 ALL  ? APRIL 22, 2011 ? 4 COMMENTS FILED UNDER  Ã‚  ADVANTAGES,  CLT,  COMMUNICATIVE,  DISADVANTAGE,  LANGUAGE,  TEACHING,  TEACHING ENGLISH Background The origins of  Communicative Language Teaching (CLT)  are to be found in the changes in the British language teaching tradition dating late 1960s. Until then, situation of Language Teaching represented the major British approach to teaching English as foreign language. In situational language teaching, language was taught by practicing basic structure in meaningful situation-based activities. We will write a custom essay sample on Communicative Approach or any similar topic only for you Order Now But just as the linguistics theory underlying audio-Lingualism was rejected in the united state in the mid-1960s, British applied linguists began to call into question the theoretical assumptions underlying Situational Language Teaching. Common to all version of Communicative Language Teaching is a theory of language teaching that stars from a communicative model of language and language use, and that seeks to translate this into design for an instructional system, for material, for teacher and learner roles and behaviors, and for classroom activities and technique. Let’s see how this is manifested at the levels of approach, design, and procedure. Approach The Communicative Approach in language teaching starts from a theory of language as communication. The goal of language teaching is to develop communicative competence (Richards Rodgers, 2001:159). Another linguistic theory of communication favored in CLT is Halliday’s functional account of language use. Linguistic is concerned with the description of speech acts of texts, since only through study of language in use are all the function of language and therefore all components of meaning brought into focus. Designs These are some considerations to make designs in communicative approach: 1. Objectives Piepho (in Richards Rodgers, 2001:162) discusses the following levels of objectives in a communicative approach: a. an integrative and content level (language as a means of expressions) b. a linguistics and instrumental level (language as a semiotics system and an object of learning) c. an effective level of interpersonal relationship and conduct (language as a means of expressing values and judgments about oneself and others) d. a level of individual learning needs ( remedial learning based on error analysis) f. general education level of extra- linguistics goals (language learning within the school curriculum) 2. The Syllabus Discussion of syllabus theory and syllabus models in communicative Language teaching has been extensive. Wilkins’s original notional syllabus model was soon criticized by British applied linguistics as merely replacing one kind of list (e. g. , a list of grammar item s) with another (a list of notions and functions). It specified products, rather than communicative processes. There are several proposals and models for what a syllabus might look like in Communicative Language Teaching. Yalden (1983) in Richards Rodgers (2001:164) describes the major current communicative syllabus type. Richard Rodgers summarize a modified version of Yalden’s classification of communicative syllabus type as follow: 3. Types of Learning and Teaching Activities The range of exercise types and activities compatible with a communicative approach is unlimited, provided that such exercises enable learners to attain the communicative objectives of the curriculum, engage learners in communication, and require the use of such communicative processes as information sharing, negotiation of meaning, and interaction. 4. Learner’s Role Discussing about learner role, Breen and Candlin in Richards Rodgers (2001:166) describe the learner’s role within CLT is as negotiator between the self, the learning process, and the object of learning, emerges from and interacts with the role of joint negotiator within the group and within the classroom procedure and activities which the group undertakes. 5. Teacher’s Role According to Breen and Candlin in Richards Rodgers (2001:167) that teacher has two main roles in CLT. First, to facilitate the communication process between all participants in the classroom, and between these participants and the various activities and text. Second, to act as an independent participant within the learning-teaching group. Other roles assumed for teachers are need analyst, counselor, and group process manager. 6. The Role of Instructional Materials A wide variety of materials have been used to support communicative approaches to language teaching. Practitioners of Communicative Language teaching view materials as a way of influencing of quality of classroom interaction and language use. Richards Rodgers consider three kinds of materials currently used in CLT, they are: text-based materials, task-based materials, and realia. Procedure Because communicative principles can be applied to the teaching of any skill, at any level, and because of the wide variety of classroom activities and exercise types discussed in the literature on communicative Language Teaching, description of typical classroom procedures used in a lesson based on CLT principles is no feasible. Finocchiaro and Brumfit offer a lesson outline for teaching the function â€Å" making a suggestion â€Å" for the learner in the beginning level of secondary school program that suggests that CLT procedures are evolutionary rather than revolutionary : 1. Presentation of a brief dialog or several mini-dialogs 2. Oral practice of each utterance of the dialog segment to be presented that day 3. Question and answer based on the dialog topic. 4. Question and answer related to the student’s personal experience 5. Study one of the basic communicative expression in dialog. 6. Learner discovery of generalizations or rules underlying the functional expression 7. Oral recognition, interpretative activities 8. Oral production activities-proceeding from guided to freer communication activities 9. Copying of the dialog or modules if they are not in the class text 10. Sampling of the written homework assignment 11. Evaluation of learning. Characteristics of Communicative Methodology According to Johnson Johnson in Richards Rodgers, (2001:173) there are five core characteristics that underlie current applications of communicative methodology. They are: 1. Appropriateness: Language used reflects the situations of its used and must be appropriate to that situation depending on the setting, the roles of participants, and purpose of the communication. 2. Message focus: Learners need to be able to create and understand messages, that is, real meanings. Hence the focus on information sharing and information transfer in CLT activities. . Psycholinguistic processing: CLT activities seek to engage learners in the use of cognitive and other processes that are important factors in second language acquisition. 4. Risk taking: Learners are encouraged to make guesses and learn from their errors. By going beyond what they have been taught, they are encouraged to employ a variety of communication strategies. 5. Free practice: CLT en courages the use of â€Å"holistic practice† involving the simultaneous use of a variety of sub-skills, rather than practicing individual skills one piece at a time. Challenges to the Use of CLT Perhaps the most serious challenge to the spread of CLT comes from teacher outside of the Inner Circle who questions the appropriateness of the approach for their particular teaching context. One of the earliest studies which provide evidence of the challenge is a survey of Chinese university teachers undertaken by Burnaby and Sun (in McKay, 2002:113). The Chinese teachers in the study believed that whereas CLT would be appropriate for Chinese students who intended to go to English speaking countries, an emphasis on reading and translation would best meet the need of many English language learners in China. Meanwhile, Li (in McKay, 2002:113) interviews Korean secondary school teachers on the difficulties involved in implementing CLT demonstrates similar problems. Li’s study revealed three sources of difficulty in using CLT. The first comes from the educational system itself in which large classes, grammar-based examinations, insufficient funding, and lack of support for teacher education undermines the implementation of this approach. Second, the students’ low English proficiency, lack of motivation for developing communicative competence, and resistance to class participation makes it difficult to use CLT. Finally, the teachers believe that their own inadequacies contribute to the problem. They feel that their deficiency in spoken English and sociolinguistic competence, along with their lack of relevant training and limited time to develop materials, add their difficulties. Medgyes, a Hungarian teacher educator, has various concerns about CLT. Advantages and Disadvantages of CLT 1. Advantages Communicative teaching emphasis on â€Å"task-oriented, student-centered† language teaching practice, asked to show the life of the actual needs of the English language to simulate a variety of life contexts, emotional, and to provide students with comprehensive use of English language, for communication of opportunities, its focus is not only a language in the form, grammatical accuracy, more emphasis on the appropriateness of language use, feasibility, communication skills, as well as training students in communicative activities in the strain and problem-solving ability. Specifically, the communicative approach of teaching has the following three advantages: (1) The interaction between students and teachers. Communicative teaching is becoming increasingly clear feature is the change in the way as the internship, students develop the subject, initiative and become increasingly important. Teacher-student relationship is an interactive, harmonious relationship, rather than the traditional education, the kind of master-servant relationship. (2) To impart the basic knowledge and ability to skillfully combine the development. Traditional classroom teaching of English in the main body of the expense of home study, only emphasized the teachers on the knowledge of the systematic and integrity, which is a teacher-centered, knowledge-centered from the medieval â€Å"scholastic† teaching methods inherited One consequence of the neglect of student ability. The communicative teaching emphasizes the learner’s cognitive ability and operational capabilities, which allow the students themselves to think about and express their views, thus trained in real life the ability to use language to communicate. 3) Greatly enhanced the student’s interest. Communicative teaching students to participate in, sometimes accompanied by scenes or simulated scenarios, so that students more close to life, the students became the main character, naturally they were interested in the English language, to learn English as a pleasure. 2. Disadvantages a. Although it can be successfully argued that the communicative lan guage teaching (CLT) approach does enable learners to interact, it is possible that the activities undertaken in the classroom may be perceived by learners as being too abstract. Despite teachers’ best efforts, classroom activities are not actually real-life, and it can be difficult to reproduce truly authentic language use and to facilitate genuine interaction. b. It may also be a difficult method to use in very large classes, where it may be easier to monitor and guide students by adopting a more didactic approach. c. Students with low levels of proficiency in the target language may find it difficult to participate in oral communicative activities and, if the exams used by an institution are grammar based, communicative fluency may not be appropriate. d. It is also worth considering that CLT may not be appropriate in EFL classrooms where English is rarely heard or used outside of the classroom – where all the situations in which English is used in the classroom are ‘pretend’ and are therefore difficult to place in any authentic context. e. Some people believe that with CLT there is a danger of focusing too much on oral skills at the expense of reading and writing skills, and that there may be too much focus on meaning at the expense of form. It is felt that there is not enough emphasis on the correction of pronunciation and grammar errors. . Li (2001) also cites the difficulties faced by teachers and EFL students in Korea when attempting to introduce a communicative approach. Difficulties reported included: students’ lack of motivation for developing communicative competence, low English proficiency, and resistance to class participation, teachers’ misconceptions and lack of training in CLT combined with deficiencies in sociolinguistic competence and little time for developing materials for communicative classes and large classes. Other difficulties cited included grammar based examinations, insufficient funding and lack of support. Grammar Translation Method Member’s Name: 1. Reni Fitriyanti  Ã‚  Ã‚   (06081001021) 2. Apik Soraya  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   (06081001032) Introduction There are many methods that is usually used by teachers to teach foreign language. One of them is Grammar Translation Method. The characteristics of GTM are used to teach grammar in the class, focused on translation and memorizing verb conjugations and forms, and given in native language. The primary skills are reading and writing. Although it is an old method, it is still used by the teachers nowadays. History of GTM A traditional technique of foreign-language teaching based on explicit instruction in the grammatical analysis of the target language and translation of sentences from the native language into the target language and vice versa. It was originally used to teach ‘dead’ languages (and literatures) such as Latin and Greek, involving little or no spoken communication or listening comprehension. In the 18th century foreign languages started to appear on the school curricula, requiring a systematic approach to teach them. Grammar Translation was in fact first known in the United States as the Prussian Method. (A book by B. Sears, an American classics teacher, published in 1845 was entitled The Ciceronian or the Prussian Method of Teaching the Elements of the Latin Language [Kelly 1969]. ) The Grammar-Translation Method is not new. It has had different names, but it has been used by language teachers for many years. At one time it was called Classical Method since it was first used in the teaching of the classical languages, Latin and Greek. Earlier in 20th century, this method was used for the purpose of helping students read and appreciate foreign language literature. It was also hoped that, through the study of the grammar of the target language, students would become more familiar with the grammar of their native language and that this familiarity would help them speak and write their native language better. Finally, it was thought that foreign language learning would help students grow intellectually; it was recognized that students would probably never use the target language, but the mental exercise of learning it would be beneficial anyway. Grammar Translation dominated European and foreign language teaching from the 1840s to the 1940s, and in modified form it continues to be widely used in some parts of the world today. At its best, as Howatt (1984) points out, it was not necessarily the horror that its critics depicted it as. Its worst excesses were introduced by those who wanted to demonstrate that the study of French or German was no less rigorous than the study of classical languages. This resulted in the type of Grammar-Translation courses remembered with distaste by thousands of school learners, for whom foreign language learning meant a tedious experience of memorizing endless lists of unusable grammar rules and vocabulary and attempting to produce perfect translations of stilted or literary prose. Although the Grammar-Translation Method often creates frustration for students, it makes few demands on teachers. It is still used in situations where understanding literary texts is the primary focus of foreign language study and there is little need for a speaking knowledge of the language. Contemporary texts for the teaching of foreign languages at college level often reflect Grammar-Translation principles. These texts are frequently the products of people trained in literature rather than in language teaching or applied linguistics. Consequently, though it may be true to say that the Grammar-Translation Method is still widely practiced, it has no advocates. It is a method for which there is no theory. There is no literature that offers a rationale or justification for it or that attempts to relate it to issues in linguistics, psychology, or educational theory. In the mid and late of 19th  century opposition to the Grammar-Translation Method gradually developed in several European countries. This reform movement laid the foundations for the development of new ways of teaching languages and raised controversies that have continued to the present day. Objectives of GTM ?   To be able to read literature written in   the target language ? To be able to translate from one language to another    To develop reading and writing skill According to Prator and Celce-Murcia in Teaching English as a Second Foreign Language (1979:3), the key features of the Grammar Translation Method are as follows: 1)   Classes are taught in the mother tongue, with little active use of the target language. 2)   Much vocabulary is taught in the form of lists of isolated words. 3)   Long elaborate e xplanations of the intricacies of grammar are given. 4)   Grammar provides the rules for putting words together, and instruction often focuses on the form and inflection of words. )   Reading of difficult classical texts is begun early. 6)   Little attention is paid to the content of texts, which are treated as exercises in grammatical analysis. 7)   Often the only drills are exercises in translating disconnected sentences from the target language into the mother tongue. 8)   Little or no attention is given to pronunciation. Choosing a method of teaching or learning English as a Second Language (ESL) mainly depends on the goals of the student. We know that Grammar   Translation Method is a traditional method. It is used for several years ago until now. These are descriptions of some common/typical techniques closely associated with the Grammar Translation Method. 1) Translation of a literary passage Students translate a reading passage from the target language into their native language. The reading passage focuses on several classes: vocabulary and grammatical structures in the passage. The passage may be excerpted from some work from the target language literature, or a teacher may write a passage carefully designed to include particular grammar rules and vocabulary. The translation may be written or spoken or both. Students should not translate idioms and the like literally, but rather in a way that shows that they understand their meaning. 2) Reading comprehension questions Students answer questions in the target language based on their understanding of the reading passage. The questions are sequenced so that the first group of questions asks for information contained within the reading passage. 3) Antonyms/synonyms Students are given one set of words and are asked to find antonyms in the reading passage. Students could also be asked to find synonyms for a particular set of words. Students might be asked to define a set of words based on their understanding of them as they occur in the reading passage. 4) Cognates Students are taught to recognize cognates by learning the spelling or sound patterns that correspond between the languages. Students are also asked to memorize words that look like cognates but have meanings in the target language that are different from those in the native language. 5) Deductive application of rule Grammar rules are presented with examples. Exceptions to each rule are also noted. Once students understand a rule, they are asked to apply it to some different examples. 6) Fill-in-the-blanks Students are given a series of sentences with words missing. They fill in the blanks with new vocabulary items or with items of a particular grammar type, such as prepositions or verbs with different tenses. 7) Memorization Students are given lists of target language vocabulary words and their native language equivalents and are asked to memorize them. Students are also required to memorize grammatical rules and grammatical paradigms such as verb conjugations. ) Use words in sentences In order to show that students understand the meaning and use of a new vocabulary item, they make up sentences in which they use the new words. 9) Composition The teacher gives the students a topic to write about in the target language. The topic is based upon some aspect of the reading passage of the lesson. Sometimes, instead of creating a composition, students are asked to prepare a precis of the reading passage. From these list descriptions of common/typical technique, now we know what are several advantages will be mentioned in GTM. The Advantages (Merits) ) The target language is quickly explained in GTM. Translation is the easiest way of explaining meanings or words and phrases from one language into another. Any other method of explaining vocabulary items in the second language is found time consuming. A lot of time is wasted if the meanings of lexical items are explained through definitions and illustrations in the second language. Further, learners acquire some short of accuracy in understanding synonyms in the source language and the target language. 2) Teacher and students are easy to communicate/It does not need native language Teacher’s labour is saved. Since the textbooks are taught through the medium of the mother tongue, the teacher may ask comprehension questions on the text taught in the mother tongue. Pupils will not have much difficulty in responding to questions on the mother tongue. So, the teacher can easily assess whether the students have learnt what he has taught them. Communication between the teacher and the learners does not cause linguistic problems. Even teachers who are not fluent in English can teach English through this method. That is perhaps the reason why this method has been practiced so widely and has survived so long. ) The students easy to understand because of grammatical lessons. ESL students taught successfully under the grammar translation method will have the ability to translate even difficult texts from their native language into English. They possess a thorough knowledge of English grammar, including verb tenses. These students will be familiar with several classical pieces of English literature, which are used for grammatical analysis and exercises. This method requires few specialized skills on the part of teachers. Grammar rules and Translation Tests are easy to construct and can be objectively scored. Many standardized tests of foreign languages still do not attempt to test communicative abilities, so students have little motivation to go beyond grammar analogies, translations and other written   exercises. Disadvantages (Demerits) Every Method must have advantages and disadvantages. The advantages of Grammar Translation Method have been explained on the passage above. Here are the disadvantages: 1)   No Scope for Effective Communication and Very Tedious for Learners Direct translation is widely regarded as an inefficient way of becoming fluent in any language. For example, translating a sentence word-for-word from Spanish to English might not result in a sentence with the same meaning because so little attention is paid in class to listening and speaking. Students with years of English lessons through this method are often unable to hold even a basic conversation in English because classes with this method are usually taught in a lecture style, with the teacher mostly speaking the students’ native language rather than English, class can be dull and cause students to lose interest. 2) Ineffective Method It is a teaching method which studies a foreign language in order to read its literature focusing on the analysis of its grammar rules, and to translate sentences and texts into and out the target language. In the Grammar Translation Method the teaching of the second language starts with the teaching of reading. Little attention is paid to the content of texts, which are treated as exercises in grammatical analysis. Thus, the learning process is reversed. 3) More Importance on Grammar Rules than on Meaning Exact translation is not possible. Translation is, indeed, a difficult task and exact translation from one language to another is not always possible. A language is the result of various customs, traditions, and modes of behavior of a speech community and these traditions differ from community to community. There are several lexical items in one language, which have no synonyms/equivalents in another language. For instance, the meaning of the English word ‘table’ does not fit in such expression as the ‘table of contents’, ‘table of figures’, ‘multiplication table’, ‘time table’ and ‘table the resolution’, etc. English prepositions are also difficult to translate. Consider sentences such as ‘We see with our eyes’, ‘Bombay is far from Delhi’, ‘He died of cholera’, He succeeded through hard work’. In these sentences ‘with’, ‘from’, ‘of’, ‘through’ can be translated into the Hindi preposition ‘se’ and vice versa. Each language has its own structure, idiom and usage, which do not have their exact counterparts in another language. Thus, translation should be considered an index of one’s proficiency in a language. 4) Slow Learning Rate and Making Learners Think in L1 It does not give pattern practice. A person can learn a language only when he internalizes its patterns to the extent that they form his habit. But the Grammar Translation Method does not provide any such practice to the learner of a language. It rather attempts to teach language through rules and not by use. Researchers in linguistics have proved that to speak any language, whether native or foreign entirely by rule is quite impossible. Language learning means acquiring certain skills, which can be learnt through practice and not by just memorizing rules. The persons who have learnt a foreign or second language through this method find it difficult to give up the habit of first thinking in their mother tongue and then translating their ideas into the second language. They, therefore, fail to get proficiency in the second language approximating that in the first language. The method, therefore, suffers from certain weaknesses for which there is no remedy. Teacher’s role Teachers are just guides because grammar Translation deals with the memorization of rules, manipulation of the morphology and syntax of the foreign language. It requires few specialized skills on the part of teachers because test of grammar rules and translation are easy to construct and be objectively scored. The facilitator main function is that of observation rather than corrective intervention in regards to the learners. Students’ role Students are expected to memorize endless lists of grammar rules and vocabulary, and produce almost perfect translations. This method means a tedious experience and often creates frustration for students. Main activities and controls are stated by the students, he or she is the one who provides the course of the learning process and the status of knowledge as well. Collaborative work is of s great importance, a real cooperative behavior from the learner, is required for the lessons. How to cite Communicative Approach, Essay examples

Social stratification in philippine free essay sample

Race and Ethnicity Sociology, 13h Edition by John Macionis Copyright  © 2010 Pearson Education, Inc. All rights reserved. Definitions †¢ Race–A socially constructed category composed of people who share biologically transmitted traits that members of a society consider important †¢ Meanings and importance of race vary across time and place. – No society contains biologically â€Å"pure† people. – More genetic variation within each racial â€Å"category† than between â€Å"categories† Sociology, 13h Edition by John Macionis Copyright  © 2010 Pearson Education, Inc. All rights reserved. Definitions †¢ Ethnicity–a shared cultural heritage – The United States is a multiethnic society – Like race, ethnicity is socially constructed †¢ Remember: Race is constructed from biological traits and ethnicity is constructed from cultural traits, such as ancestory, language, or religion. †¢ For most people, ethnicity is more complex than race. Sociology, 13h Edition by John Macionis Copyright  © 2010 Pearson Education, Inc. All rights reserved. Table 14. 1 Racial and Ethnic Categories in the United States, 2007 Sociology, 13h Edition by John Macionis Copyright  © 2010 Pearson Education, Inc. All rights reserved. Minority Any category of people distinguished by physical or cultural difference that a society sets apart and subordinates †¢ General characteristics – Distinct identity: Race, sex, sexual orientation, the poor – Subordination: Often saddled with lower status †¢ Stereotypes, stigma, and labeling †¢ Group size not always a factor – Women in US outnumber men. – Blacks in South Africa outnumber whites. Sociology, 13h Edition by John Macionis Copyright  © 2010 Pearson Education, Inc. All rights reserved. National Map 14. 1 Where the Minority Majority Already Exists Sociology, 13h Edition by John Macionis Copyright  © 2010 Pearson Education, Inc. All rights reserved. Prejudice †¢ Prejudice–A rigid and unfair generalization about an entire category of people. †¢ Stereotype–An exaggerated description applied to every person in some category Sociology, 13h Edition by John Macionis Copyright  © 2010 Pearson Education, Inc. All rights reserved. Measuring Prejudice The Social Distance Scale 1. 2. 3. Student opinion shows a trend toward greater social acceptance. People see fewer differences among various minorities. The terrorist attacks of September 11, 2001, might have reduced social acceptance of Arabs and Muslims. Sociology, 13h Edition by John Macionis Copyright  © 2010 Pearson Education, Inc. All rights reserved. Figure 14. 1 Bogardus Social Distance Research (Detail on next slide) The social distance scale is a good way to measure prejudice. Part (a) illustrates the complete social distance scale, from least social distance at the far left to greatest social distance at the far right. Part (b) shows the mean (average) social distance score received by each category of people in 2001. Part (c) presents the overall mean score (the average of the scores received by all racial and ethnic categories) in specific years. These scores have fallen from 2. 14 in 1925 to 1. 44 in 2001, showing that students express less social distance toward minorities today than they did in the past. Part (d) shows the range of averages, the difference between the highest and lowest scores in given years (in 2001, for instance, it was 0. 87, the difference between the high score of 1. 94 for Arabs and the low score of 1. 07 for Americans). This figure has also become smaller since 1925, indicating that today’s students tend to see fewer differences between various categories of people. Source: Parrillo Donoghue (2005). Sociology, 13h Edition by John Macionis Copyright  © 2010 Pearson Education, Inc. All rights reserved. Figure 14. 1 Detail Sociology, 13h Edition by John Macionis Copyright  © 2010 Pearson Education, Inc. All rights reserved. Racism The belief that one racial category is innately superior or inferior to another †¢ Racism has been widespread throughout US history where ideas about racial inferiority supported slavery. †¢ Overt racism in the US has decreased, but remains a serious social problem. Sociology, 13h Edition by John Macionis Copyright  © 2010 Pearson Education, Inc. All rights reserved. Theories of Prejudice †¢ Scapegoat theory – Disadvantaged people who unfairly blame minorities for their own problems †¢ Authoritarian personality theory – Rigid moralists who see things in â€Å"black white† †¢ Culture theory – Everyone has some prejudice because it’s embedded in culture. Sociology, 13h Edition by John Macionis Copyright  © 2010 Pearson Education, Inc. All rights reserved. Theories of Prejudice †¢ Conflict theory – Self-justification for the rich and powerful in the United States – Minorities might cultivate climate of race consciousness in order to win greater power and privileges. Sociology, 13h Edition by John Macionis Copyright  © 2010 Pearson Education, Inc. All rights reserved. Seeing Sociology in Everyday Life The Distribution of Intelligence. Sociology, 13h Edition by John Macionis Copyright  © 2010 Pearson Education, Inc. All rights reserved. Discrimination Unequal treatment of various categories of people †¢ Institutional prejudice and discrimination– Bias built into the operation of society’s institutions †¢ Carmichael and Hamilton: People are slow to condemn or even recognize institutional prejudice and discrimination because it often involves respected public officials and long-established practices. Sociology, 13h Edition by John Macionis Copyright  © 2010 Pearson Education, Inc. All rights reserved. The Vicious Circle 1. Prejudice and discrimination begin as ethnocentric attitudes. 2. As a result, groups can be placed in a situation where they’re socially disadvantaged and labeled. 3. A group’s situation, over time, is thus explained as a result of innate inferiority rather than looking at the social structure. The cycle then repeats itself. Sociology, 13h Edition by John Macionis Copyright  © 2010 Pearson Education, Inc. All rights reserved. Figure 14. 2 Prejudice and Discrimination: The Vicious Circle Prejudice and discrimination can form a vicious circle, perpetuating themselves. Sociology, 13h Edition by John Macionis Copyright  © 2010 Pearson Education, Inc. All rights reserved. Majority and Minority Patterns of Interaction †¢ Pluralism–A state in which people of all races and ethnicities are distinct but have equal social standing †¢ Assimilation–The process by which minorities gradually adopt patterns of the dominant culture †¢ Miscegenation–Biological reproduction by partners of different racial categories Sociology, 13h Edition by John Macionis Copyright  © 2010 Pearson Education, Inc. All rights reserved. Majority and Minority Patterns of Interaction †¢ Segregation–The physical and social separation of categories of people †¢ Genocide–The systematic killing of one category of people by another Sociology, 13h Edition by John Macionis Copyright  © 2010 Pearson Education, Inc. All rights reserved. National Map 14. 2 Land Controlled by Native Americans, 1790 to Today In 1790, Native Americans controlled three-fourths of the land (blue-shaded areas) that eventually became the United States. Today, Native Americans control 314 reservations, scattered across the United States, that account for just 2 percent of the country’s land area. How would you characterize these locations? Source: Copyright (c) 1998 by The New York Times Co. Reprinted by permission. All rights reserved. Sociology, 13h Edition by John Macionis Copyright  © 2010 Pearson Education, Inc. All rights reserved. Race and Ethnicity in the US †¢ †¢ †¢ †¢ Native Americans White Anglo-Saxon Protestants African Americans Asian Americans – Chinese, Japanese, Korean, Filipinos †¢ Hispanic/Latino Americans – Mexican, Puerto Ricans, Cuban Americans †¢ Arab Americans †¢ White Ethnic Americans Sociology, 13h Edition by John Macionis Copyright  © 2010 Pearson Education, Inc. All rights reserved. Sociology, 13h Edition by John Macionis Copyright  © 2010 Pearson Education, Inc. All rights reserved. Sociology, 13h Edition by John Macionis Copyright  © 2010 Pearson Education, Inc. All rights reserved. Sociology, 13h Edition by John Macionis Copyright  © 2010 Pearson Education, Inc. All rights reserved. Sociology, 13h Edition by John Macionis Copyright  © 2010 Pearson Education, Inc. All rights reserved. Sociology, 13h Edition by John Macionis Copyright  © 2010 Pearson Education, Inc. All rights reserved. National Map 14. 3 The Concentration of Hispanics or Latinos, African Americans, Asian Americans, and Arab Americans, by County In 2007, people of Hispanic or Latino descent represented 15. 1 percent of the U. S. population, compared with 12. 8 percent African Americans, 4. 4 percent Asian Americans, and 0. 5 percent Arab Americans. Comparing them, we see that the southern half of the U. S. is home to far more minorities than the northern half. But do they all concentrate in the same areas? What patterns do the maps reveal? Sources: U. S. Census Bureau (2008). h Sociology, 13 Edition by John Macionis Copyright  © 2010 Pearson Education, Inc. All rights reserved. Race and Ethnicity: Looking Ahead †¢ The US will remain a land of immigrants. †¢ Most immigrants arrived in a wave that peaked about 1910. †¢ Another wave of immigration began after World War II and swelled as the government relaxed immigration laws in the 1960s. †¢ Today’s immigrants come not from Europe but from Latin America and Asia, with Mexicans, Asian Indians, and Filipinos arriving in the largest numbers. Sociology, 13h Edition by John Macionis Copyright  © 2010 Pearson Education, Inc. All rights reserved.

Handout Research Methods in Applied Linguistics free essay sample

How did the UK population talk about Mexico between 1970’s and 1993? Corpus analysis of the word ‘Mexico’ in the BNC, also with the word ‘Mexican’ as they are directly related. For this assignment I will use the BNC (found 1531 tokens for ‘Mexico’ and 680 for ‘Mexican’), where I will analyse how the UK talked about Mexico between the 1970’s and 1993. My major area of study is business, and I am interested in finding out how discourse analysis using corpora can be used in Marketing, but particularly in the marketing of Mexico in the UK. The UK is currently in 3rd place, following the United States of America and Canada, of the number of visitors (by air) to Mexico. However, the number of visitors from the UK is only 6% of the number of visitors from the United States of America. The Mexican government is concerned that the image of Mexico overseas is not being marketed well. We will write a custom essay sample on Handout Research Methods in Applied Linguistics or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page After reading statements from the president of Mexico and articles about the new strategies to promote tourism to Mexico in the UK, there seem to be two main reasons why the tourism from the UK in Mexico has not grown: 1) the media have made people believe that the security situation in Mexico is worse than it actually is and 2) the distance and the costs of travelling to Mexico are too high. Looking at the statistics from 2008 to date, the number of visitors has not changed dramatically so I wonder if perhaps is not the distance and is not the way Mexico is marketed in the UK currently, but the way Britons have had Mexico portrayed to them throughout their lives (if we talk about the adults of today and the generation before them). So, with this research, I aim to find out if the image of Mexico that we are shown in the Media today in Britain is something new or if it is the image that has been present in the UK since the 1970’s. This type of analysis, and perhaps in a bigger scale, could be used to promote and market Mexico in the UK as it would show how people talk about the country and this will give the government a real idea of what needs to be changed and how they can create better marketing with the purpose of increasing the number of visitors from the UK in Mexico and potentially from other countries in Europe. Reading list: Using Corpora in Discourse Analysis (Baker, 2006) Exploring Corpus Linguistics: Language in Action (Cheng, 2012) Discourse Analysis: A resource book for students (Rodney H. Jones, 2012) Secretaria de Turismo (SECTUR), Web Site www. sectur. gob. mx Consejo de Promocion Turistica de Mexico’ (CPTM), Web Site. www. cptm. com. mx Sistema Integral de Informacion de Mercados Turisticos (SIIMT), Web Site. www. siimt. com El porvernir (2011; accessed 20120) Web Site| | | | | | | | | | | www. elporvenir. mx

Signs of the Times essays

Signs of the Times essays Electronic Commerce is defined by Websters Dictionary as using computer networks to conduct business, including buying and selling online, electronic funds transfer, business communications, and using computers to access business information resources. The Electronic Commerce Association describes electronic commerce as doing business electronically. More precisely we could describe electronic commerce as involving the exchange of information using a combination of structured messages (EDI), unstructured messages (e-mail and documents), data access and direct support for business processes across the value chain. The Internet is only a small fraction of e-commerce applications. Intranets, Electronic Data Interchange (EDI) and Enterprise Resource Planning (ERP) systems all contribute to business to business marketing, operations and financial services (Wareham, 2000). The Internet was designed to be used by government and academic users, but now it is rapidly becoming commercialized. It has on-line "shops", even electronic "shopping malls". Customers, browsing at their computers, can view products, read descriptions, and sometimes even try samples. They could pay by credit card, transmitting the necessary data by modem; but intercepting messages on the Internet is trivially easy for a smart hacker, so sending a credit-card number in an unscrambled message is inviting trouble. It would be relatively safe to send a credit card number encrypted with a hard-to-break code. That would require either a general adoption across the Internet of standard encoding protocols, or the making of prior arrangements between buyers and sellers. Both consumers and merchants could see a windfall if these problems are solved. For merchants, a secure and easily divisible supply of electronic money will motivate more Internet surfers to become on-line shoppers. Electronic money will also make it easier for smaller businesses to achieve a lev...

Classical Music(1750-1820) Term Paper Example | Topics and Well Written Essays - 1500 words

Classical Music(1750-1820) - Term Paper Example Johann Christian and Carl Emanuel are considered as the founders of classical music. Sonata form is considered as one of the most important forms and development of this period. The composers of Baroque music also wrote sonatas, however, the sonatas of classical music are quite different from that of Sonatas written by Baroque composers. The classical sonata uses conflict which makes them distinct from other baroque sonatas. The sonata form later resulted in the development of modern concerts, trio and symphony. Thus, expressive and structural refinement in the music is achieved in this period of classical music and it has become the most significant characteristic of this period. Thus, the period of classical music (1750-1820 A.D) is dominated by the slow movement of the music from baroque style to the classical style. Carl Phillip, Johann Christian, Wolfgang Mozart and Joseph Haydn are some of the important composers of that time. The former two initiated a gradual shift from baroq ue style to the classical music while the latter two further refined the classical music style on the basis of sensibility and symmetry. This structured music dominated the period spanning from 1750 to 1820 A.D. However, in 1820 A.D., the classical music reached its peak. ... The baroque style of music was dominating the Western society at that time. However, slowly and gradually, the classical music replaced the baroque style and made it obsolete. It also significantly influenced the Western culture. It was due to classical music that the tradition of public concerts was flourished in the West. Before that period, most of the composers were the employees of a person or a family. Their chief purpose was to sooth that person and family and so, the music was composed with the intention of soothing particular individual. With the growth and expansion of public concerts, the composers were able to feature and compose music of their own choice. These public concerts also attracted much larger audience. With the expansion of public concerts, the need for orchestra was also increased. Further, the composers also started to expand orchestra size and thus, accommodated the expanded vision of this music. Orchestral public concerts also resulted in the development o f symphonic music. It was by the midst of 18th century that the composers started writing music for symphonies. Symphonies mostly scored for orchestra. Another significant feature of this period is the replacement of harpsicord by piano. But the main significance of this period is the development of Sonta form. All these characteristics greatly influenced the development of music in the Western world and also the style of classical music. AESTHETICS OF CLASSICAL MUSIC AGE: The classical music age is considered very aesthetic and creative in the field of music. Different styles of music together with different musical instruments were developed in this period. The most significance is the replacement of baroque by new style of music known as classical music. The

Cultural health style Essay Example | Topics and Well Written Essays - 500 words

Cultural health style - Essay Example Access to highly advanced medical technologies and to good medical services are the two general health disparities quite common to African Americans. Quaye (2005) remarks that there are barriers in accessing medical care especially to the African-American cultural group. And these barriers go beyond the economic facet. Access to the health care system in America is racially embedded. Particularly to pregnant women, â€Å"African American women are twice as likely as whites to receive no health care at all† (as cited in Quaye, 2005, p. 2). Cockerham further notes that if pregnant African American women were ever to receive a medical care service, it only occurred in the last trimester of their pregnancies (as cited in Quaye, 2005). Johnson (1999) admits that it is not always possible for African Americans to access and receive medical services and even to â€Å"obtain the care they need† (p. 5). Besides the lack of accessing the health services characterized in the Ameri can medical setting, the African Americans hardly receive the services that are substantially high standard, let alone proper to their medical needs. For instance, African Americans undergo an amputation procedure which is â€Å"3.6 times as frequent among Blacks as whites† (as cited in Quaye, 2005, p. 2).

Higher Education In Promoting Cyber Entrepreneurship Commerce Essay

Higher Education In Promoting Cyber Entrepreneurship Commerce Essay 1.The Higher Education (HE) sector has become a popular feature of many areas of business and management research. Specifically, the interest of entrepreneurs and entrepreneurships associated with business development and considers what role higher education has play within these environments. 2. Education is a long continuous process in life. Students basically need to spend at least 6 years in primary school and another 4 to 6 years in secondary school before they can go for employment or continue their study in higher education. 3. In pursuing their education, most of them will be awarded with scholarships or education loan from government body or from any other financial institutions. 4. Student with clear objective will usually get through the education process. At the same time we should also realize the fact that some students will end up half way due to financial constrain, academic failure, lack of motivation, no clear objective, etc 5. Another problem faced by students, normally is job opportunity, long wait and queue to be employed. Parents seems facing dilemma whether to send their children to college without any job promising prospect, or to let them to work in order to reduce or minimize financial constrain. Hansads Reports from Malaysian Parliament shows there were great concerned among the members of the parliament regarding entrepreneurship program in Malaysian Heis is as follows: 6. Global unemployment rate is showing an increasing trend. Many factors contributed to the phenomena. This issues can be viewed from two perspective, which is global view and micro view. 7. From the global view, unemployment rate is contributed by many aspect such as collapse of the global economic system, recession, reduce in demand etc. The micro view claimed that unemployment rate contributed by external factors such as: attitudes, un ability to compete in the job market etc. 8. Reports from Bank Negara reveal that total population in Malaysia in the year 2007 were approximately 27.17 Million. Out of it, the total population for Malaysian age between 15-64 years were reported at about 17.62 M or 65% of the total population. http://www.bnm.gov.my/index.php?ch=111 9.In year 2007 there were 3.516 M student age between 17 23 years. Out of that as many as 351,585 students pursue their study in higher education and apparently 210,950 graduates enter the job market. http://www.mohe.my/web_statistic_pdf_2008_05/indicator-6-13.pdf 10.There is no specific data on numbers of unemployment. Some claim that the unemployment numbers is between 50000 to 80 000. The closes reliable data released shows that out of 17.24 M the unemployment rate were 3.5 % 60,340 http://www.bnm.gov.my/index.php?ch=111 11.Entrepreneurship is being seen as a vital source of competitiveness and the engine for economic growth and development. According to (Nabi, G., Holden. R, 2008). Entrepreneurship activities among the graduatse in Higher Education are one of the key to unlock the unemployment problem among the graduate. (European Commission, 1998) suggested that comprehensive action to encourage entrepreneurship among the graduates is increasingly being recognized by political and economy bodies as one of the keys to unlock greater comparative in employment opportunity. 12.DR.22.03.2007 Ministry of Entrepreneur organizing program scheme for unemployment graduate. Among others program outline are: Graduate Entrepreneur program Graduate Franchise Program Techno-proneur program Incubator graduate program 13. DR.01.07.2008 Some members of parliament argued, without proper program, Heis will produce low quality graduate which will cost more problem to the nation and government should encourage entrepreneurship spirit and find ways to commercialize the creativity and innovative ideas among the graduate 14. E-commerce on the other hand offers an opportunity for students at college level to become entrepreneur and start business with minimum capital without ignoring the education. This method or channel of business would offer unlimited potential. 15. With the government backup such as incentives and assistance, those who venture or start this model of e-commerce can grow fast and big, with unlimited potential customers. There is a hope and belief that if students were exposed to e-commerce they can be guided to be more organized, more focus and self finance, thus achieve financial freedom and since the e-commerce setup is virtual , when they complete their study, they can take their business on their own without associating with the prior e-commerce model 16.Many researchers suggest that Higher Institutions should place to boost up the entrepreneurial spirit. (Kirby, 2002; David, 2006) identify the universities is the place where knowledge is developed, transformed and practice. Higher Education in Malaysia 17.There has been an increasing number of Malaysia in search of tertiary education in recent years. Therefore a comprehensive higher education plan should first be prepared so that the expansion and development of higher education will be in line with the aims of the Ninth Malaysian Plan (MP9). Specifically, private universities in Malaysia need a structure their tertiary master plans by analyzing the needs and objectives of prospective academics. 18.One aspect of an ideal educational objective is that it continues to produce university graduates with a high capability of becoming valuable parts of the countrys human resources in all areas. Thus, this objectives need to be sympathetic to the current development of Malaysia, they should also be able to continue contributing to the building of Malaysia into a quality nation. 19.The Malaysian government also needs to match this ideal objective with its existing resources, and if the resources are not sufficient, efficient and intact, the objective will need to be revised; for example, by allocating appropriate personnel to appropriate responsibilities, training the individuals efficiently, taking a fresh look at the structure of higher education bodies, and revising the higher education process to continuously improve it. In the context of the advanced developing nations, Malaysia has set a good example by coping with any problems and challenges that have arisen as it expands its higher education (Hussin, 2004). At the time of independent in 1957, Malaysia had only one university. Now it has increased to 20 public universities and 18 private universities (until 2007) that also offer excellent academic services. This has reflects that for developing nations education is the main component for nation growth. 20.In general, higher education institutions can be categories into two major components the Public and Private Universities. These universities run undergraduate and postgraduate programmes and also offer diplomas and matriculations for undergraduate programmes. The public universities are universities that are fully controlled and funded directly by the federal government and public sector (Selvaratnam, 1992). There are currently twenty public universities in Malaysia, established between 1962 and 2007. All this universities offering various disciplines namely UM, USM, UKM, UTM, UPM, UUM, UNIMAS, UMS, UPSI, UiTM, USIM, UDM, UMT, UTeM, UTHM, UniMAP, UMP, UMK, UPNM, and IIUM. 21.On the other hand, private universities in Malaysia vary from the universities that are supported by government business agencies (e.g. Multimedia University of Malaysia, National Power University of Malaysia, Petroleum National University of Malaysia), to those supported by political parties in the present government alliances (e.g. University Tunku Abdul Rahman (UTAR), an education arm of the Malaysian Chinese Association, a political party). In addition, there are also some branch campuses of foreign universities here (e.g. the campuses of Monash University and the University of Nottingham). There are also numbers of local private universities own by individual owners. In brief, there are sixteen private universities at this moment, catering to a high demand for the tertiary education in Malaysia. Higher education also consists of nearly five hundred private colleges to support this demand from a rapidly developing country. Details of the private universities and years of estab lishments (see table 1.1). 22. Table 1.1: Private Universities in Malaysia Bil University Year established 1 Universiti Teknologi Petronas (UTP) 2000 2 University Tenaga Nasional (UNITEN) 1999 3 Universiti multimedia (MMU) 1999 4 Universiti Industri Selangor 2001 5 Universiti Sains dan Teknologi Malaysia (MUST) 2000 6 Universiti Terbuka Malaysia (UNITEM) 2001 7 Universiti Tunku Abdul Rahman (UTAR) 2002 8 International Medical University (IMU) 2001 9 Universiti Kuala Lumpur (UniKL) 2002 10 Universiti Tun Abdul Razak (UNITAR) 2000 11 University Terbuka Wawasan (WOU) 2005 12 University Antarabangsa Al Bukhari (AIU) 2006 13 Monash University Malaysia (MUM) 2000 14 University of Nottingham in Malaysia (UNiM) 2000 15 Curtin University of Technology Sarawak (CUTS) 2000 16 Swinburne University of Technology (SUT) 2004 17 Asia e-University (AeU) 2007 18 Al Madinah International University (MEDIU) 2007 Source: Ministry of Higher Education, 2008 (www.mohe.gov.com). 23.There were twelve private universities, two virtual universities and branch campuses of four foreign universities, as until 2007. The private universities have been vested with the right to award their own degrees at all levels, and the foreign universities award identical degree programs as at the host university. This will obviously mean that academic staff numbers must have increased. Table 1.2 shows the total number of academics staff according their qualification from the year 2001 until 2007. The data show that huge demands for academics. 24. Table 1.2: Number and Qualification of Academics in Private Universities (2001 2007) Degree/Years 2001 2002 2003 2004 2005 2006 2007 PhD 235 767 868 1,030 1,338 1,463 1,070 Masters 2,016 3,919 4,744 5,958 5,344 6,077 6,846 Bachelor 5,108 7,231 7,030 6,753 5,887 6,601 7,754 Diploma 1,050 2,475 1,539 1,070 867 877 1,811 Total 8,409 14,392 14,181 14,811 13,436 15,018 18,081 Source: Ministry of Higher Education, 2007 (www.mohe.gov.com) 25. The programmes offered based on the field of study in private institutions of higher learning (IHls) includes social sciences programmes, science and technology programmes and technical and vocational programmes. Since establishment of the private universities ministry shows, that private IHLs offered more social science programmes rather than science and technical programmes. There are reasons for this. First, private universities have found by individuals or organizations. Therefore, they faced financial instability to offer more technical and science based programmes. Second, social science programmes required less capital, equipment, land and manpower to operate and maintenance. Finally, the demand for social science programmes is very huge due to educational policy which focuses on art stream in 1970s and 1980s. Consequent of this, more social sciences programmes becomes choices for young generation. Table 1.3 shows the details of the programmes offered by private IHLs. Table 1.3: Programmes offered based on field of study by private universities Programmes offered / Years 2004 2005 2006 2007 Social sciences programmes 716 817 850 620 Science and technology programmes 382 439 449 357 Technical and vocational programmes 166 194 189 140 Total 1,264 1,450 1,489 1,117 Source: Ministry of Higher Education, 2007 (www.mohe.gov.com) 26. The development of the higher education sector in Malaysia, consisting of public and private institutions, looks encouraging when considering the increasing number of institutions in recent years, but this does not mean that the demand for tertiary education in Malaysia is fulfilled. From the Nine Malaysian Plan (2006-2010) has focused to achieve the target of 40 per cent enrolment rate of the age group 17-23 years in 2010. 27. According to (King, 2003), there were not many research that focuses on graduate careers in a non-traditional context specifically graduate entrepreneurial careers in terms of entrepreneurial intentions and developmental experiences. More research needed in this area with the increasing numbers of students considering or pursuing entrepreneurial careers (Robertson and Wilkinson, 2006; Harding, 2007; Holden et al., 2007) and the diverse range of contexts in which graduates pursue an entrepreneurial career. 28. Secondly, there is a large body of research on entrepreneurship in general (Bridge et al., 2008; Henry et al., 2003), but much less so on graduate entrepreneurship (which as noted below has been distinguished from non-graduate entrepreneurship). 29.This is consistent with the ISBA Consortium (2004, p. 8) report conclusion that the literature is generally broad, fragmented and growing and, critically, that despite a wealth of literature from business and management and other disciplines, only a minority focus on graduate entrepreneurship (p. 10). 30.There is a continuing interest in graduate entrepreneurship intentions and attitudes thus it is important to understanding there is potentially increasing the number and sustainability of graduate start-ups. In relation to graduate start-up support, there are relatively few studies that focus on student/graduate enterprise and entrepreneurship education in varied and multiple contexts. 31.Graduate entrepreneurship (and entrepreneurship education) in a narrower perspective, also known as students/graduates who are in the process of starting up or trying to start up their own businesses and are learning skills for starting up a business 32.This is important because lessons may be learned and shared about curriculum development and the relative impact of different approaches used towards enterprise/entrepreneurship education and training Whilst accepting that there is debate around the meaning of graduate entrepreneurship (see, Nabi et al., 2006a for example), in broad terms, it can be defined as the interaction between the graduate as the product of university education and business start-up in terms of an individuals career-orientation and mindset towards self-employment 33.(European Commission, 2003; ISBA Consortium, 2004; Nabi et al., 2006a). different emphasis, definitions tend to evolve around the notion that starting up or trying to start up a business as representing an aspect of entrepreneurship (see Nabi et al., 2006a for more detailed discussion) Kirby (2004), do throw a question regarding HEs program, weather there are they trying to develop enterprising graduates or entrepreneurial graduates 34.Moreover, it is important to realize that the concept of the graduate entrepreneur is changing and evolving, and who and what constitutes a graduate entrepreneur is shifting from a skills-based agenda (looking at the tools and capabilities for start-up) to an entrepreneurial identity agenda (looking at the maturity of students/graduates, what it might be like to be a graduate entrepreneur, an understanding of themselves and the entrepreneurial lifestyle). Indeed, some of our research (Nabi et al., 2006b) and one of the papers in this special issue, by Hegarty and Jones, further addresses the notion of the graduate entrepreneur. In particular, the latter authors recommend that enterprise programmes should also focus on the aim to develop student Understanding of what entrepreneurs do, why they are important to the economy and more importantly to society. 2.3 Entrepreneurial Graduates Graduate students playing a crucial role in patterning the future of our nation. Quality student will positively contribute in ensuring the continuous sustainable growth in all aspect nation development. Not only on the economy, but also in minimizing the social problems. Current scenario shows, many social problems occurred, indirectly reflected by the quality of our graduate students. High rise of unemployed graduate, increased numbers on mental illness cases caused by social problem such as drugs trafficking, crime, etc. Student should be guided continuously and motivated. Only by motivation student will perform better in what ever there are involved. Students will do better and improved in their performance if there are crystal clear on what there are doing and what end result there are expecting. Moreover, it is important to realize that the concept of the graduate entrepreneur is changing and evolving, and who and what constitutes a graduate entrepreneur is shifting from a skills-based agenda (looking at the tools and capabilities for start-up) to an entrepreneurial identity agenda (looking at the maturity of students/graduates, what it might be like to be a graduate entrepreneur, an understanding of themselves and the entrepreneurial lifestyle). (Thomas W. Z,1994) define entrepreneur as person who creates a new business in the face of risk and uncertainty for the purpose of achieving profit and growth by identifying opportunity and assembling the necessary resources to capitalization. There is also endless discussion around types of entrepreneurship. Reynolds et al., (2004) distinguish between opportunity entrepreneurship and necessity entrepreneurship. In this article, I would like to table for discussion on another type of entrepreneur, which is cyber entrepreneurship. According to Carrier et al., (2004) Information technology is changing the world in more prominent than any other technology in the history of mankind. European Commission, (1997) had identifies there are two types of firm using IT technology in business. First is the firm with physical presence traditional company using Internet as a new distribution channel or also said as logical extension of their traditional business. Second the dotcoms, internet startups business. With the evolvement of Internet technology and cyber world, it is very crucial for Government policy makers and HEs management to seriously considering this medium to transforming graduate into self employment. 2.5 Cyber entrepreneur There are very little research done which promoting the term cyber entrepreneurs. There were some studies which referring the technology base entrepreneur with various term such as: IT Techno-entrepreneur were derived from the word technology entrepreneur, will be interchangeably used with the word entrepreneur in order to relate that techno-entrepreneurship are the subset of entrepreneurship. (Christian S., 2009) defined cyber-entrepreneur as an individual who creates a firm that is essentially founded upon e-commerce, and whose main activities are based on the exploiting networks, using internet, intranets and extranets. Cyber entrepreneurship is still in it emergent phase and there is more to know about the phenomena and the element in venture creation process (Carrier et al., 2004; Jiwa, Lavelle. Rose, 2004; martin Wright, 2005) We can conclude the terms cyber-entrepreneurship or cyber-entrepreneur can be referred to any start-up business or any attempt to exploit the information technology for business purposes and intended to gain profit in return. Those persons who set out to be IT entrepreneurs are often seen as special, brave, strong, or else well connected to sources of start-up income beyond those that could reasonably expect to obtain. Technology entrepreneurship, the act and process of creating new, technology-intensive start-ups, is a subject of increasing importance in many parts of the world. Entrepreneurship in parts of South East Asia especially Malaysia has recently undergone rapid revitalization. (Reina et al., 2008) stressed virtual or cyber based business in general have not yet reach the required level of maturity that would leave a lasting impact on the way company conduct electronic base business. Meanwhile the term Information Technology Techno-entrepreneur arose from within Malaysian culture to describe an individual whose entrepreneurial endeavors focus on to Information Technology oriented enterprise. Ministry of Entrepreneur and Co-operative Development (MEDC) reported in 2007 annual report, reported to adjust and strengthened it direction from increasing number of entrepreneur of entrepreneurs, to focusing on developing quality techno entrepreneurs who are at par with the international entrepreneur. 2.6 Opportunity for HEs graduate to venture into entrepreneurship Turn ball et al, (2001) find out after sitting on the entrepreneur course, students attitudes towards entrepreneurship moved from negative to neutral. And lane, 2002 suggested mentoring activity is effective in changing perception towards entrepreneur. Comprehensive study done by (National Higher Education Research Institute [IPPTN], Feb 2003) on the unemployed graduate outlined the list of suggestion to improve the unemployment graduate. The final reports which were produced in Bahasa Malaysia outlined: Expose student in HEs in self employment potential. Provide entrepreneurship infrastructure in HEs Appoint entrepreneur Counselor Provide entrepreneur fund Develop an entrepreneur curriculum Skills training for graduating students Support and involvement by HEs 2.7 How HEs can initiate a cyber entrepreneurship activities Government and policy makers as well as HEs administrators should look for possibilities on imposing cyber entrepreneurship activities to those are interested. Followed are some possible approaches can be adapt by HEs in initiating and inspiring the cyber entrepreneurship activities in Malaysian education institution. In order to create interest and increase awareness, classroom education method is not the only approaches can be used. HEs can also used the alternative methodology to promote entrepreneurship. (Alperstedt and Henrique, (2006) introduced a Business Plan Competition as a alternative teaching methodology to promote entrepreneurship. The competition was coherent with its proposal of developing the entrepreneur interest into the participant. The study carried out, does not explore the implementation possibilities the business plan or creating their own enterprise after word. This writing would like to proposed some amended entrepreneur start up model which originally proposed by (Martyn. R. and Amanda. C, 2003), together with the methodology proposed by (Alperstedt and Henrique,(2006). During the plan period, enrolment in tertiary education institutions of all levels is expected to increase to 1, 326, and 340 in 2010 with 32.3 per cent at first degree and 35.8 per cent at diploma. To cater for the projected demand for tertiary education, the public universities not capable to fulfils. Therefore the present of the private universities play an important role in fulfilling the demand and nation growth.