Handout Research Methods in Applied Linguistics free essay sample

How did the UK population talk about Mexico between 1970’s and 1993? Corpus analysis of the word ‘Mexico’ in the BNC, also with the word ‘Mexican’ as they are directly related. For this assignment I will use the BNC (found 1531 tokens for ‘Mexico’ and 680 for ‘Mexican’), where I will analyse how the UK talked about Mexico between the 1970’s and 1993. My major area of study is business, and I am interested in finding out how discourse analysis using corpora can be used in Marketing, but particularly in the marketing of Mexico in the UK. The UK is currently in 3rd place, following the United States of America and Canada, of the number of visitors (by air) to Mexico. However, the number of visitors from the UK is only 6% of the number of visitors from the United States of America. The Mexican government is concerned that the image of Mexico overseas is not being marketed well. We will write a custom essay sample on Handout Research Methods in Applied Linguistics or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page After reading statements from the president of Mexico and articles about the new strategies to promote tourism to Mexico in the UK, there seem to be two main reasons why the tourism from the UK in Mexico has not grown: 1) the media have made people believe that the security situation in Mexico is worse than it actually is and 2) the distance and the costs of travelling to Mexico are too high. Looking at the statistics from 2008 to date, the number of visitors has not changed dramatically so I wonder if perhaps is not the distance and is not the way Mexico is marketed in the UK currently, but the way Britons have had Mexico portrayed to them throughout their lives (if we talk about the adults of today and the generation before them). So, with this research, I aim to find out if the image of Mexico that we are shown in the Media today in Britain is something new or if it is the image that has been present in the UK since the 1970’s. This type of analysis, and perhaps in a bigger scale, could be used to promote and market Mexico in the UK as it would show how people talk about the country and this will give the government a real idea of what needs to be changed and how they can create better marketing with the purpose of increasing the number of visitors from the UK in Mexico and potentially from other countries in Europe. Reading list: Using Corpora in Discourse Analysis (Baker, 2006) Exploring Corpus Linguistics: Language in Action (Cheng, 2012) Discourse Analysis: A resource book for students (Rodney H. Jones, 2012) Secretaria de Turismo (SECTUR), Web Site www. sectur. gob. mx Consejo de Promocion Turistica de Mexico’ (CPTM), Web Site. www. cptm. com. mx Sistema Integral de Informacion de Mercados Turisticos (SIIMT), Web Site. www. siimt. com El porvernir (2011; accessed 20120) Web Site| | | | | | | | | | | www. elporvenir. mx

Signs of the Times essays

Signs of the Times essays Electronic Commerce is defined by Websters Dictionary as using computer networks to conduct business, including buying and selling online, electronic funds transfer, business communications, and using computers to access business information resources. The Electronic Commerce Association describes electronic commerce as doing business electronically. More precisely we could describe electronic commerce as involving the exchange of information using a combination of structured messages (EDI), unstructured messages (e-mail and documents), data access and direct support for business processes across the value chain. The Internet is only a small fraction of e-commerce applications. Intranets, Electronic Data Interchange (EDI) and Enterprise Resource Planning (ERP) systems all contribute to business to business marketing, operations and financial services (Wareham, 2000). The Internet was designed to be used by government and academic users, but now it is rapidly becoming commercialized. It has on-line "shops", even electronic "shopping malls". Customers, browsing at their computers, can view products, read descriptions, and sometimes even try samples. They could pay by credit card, transmitting the necessary data by modem; but intercepting messages on the Internet is trivially easy for a smart hacker, so sending a credit-card number in an unscrambled message is inviting trouble. It would be relatively safe to send a credit card number encrypted with a hard-to-break code. That would require either a general adoption across the Internet of standard encoding protocols, or the making of prior arrangements between buyers and sellers. Both consumers and merchants could see a windfall if these problems are solved. For merchants, a secure and easily divisible supply of electronic money will motivate more Internet surfers to become on-line shoppers. Electronic money will also make it easier for smaller businesses to achieve a lev...